K-Swiss felt it was time for a complete repositioning of their brand. They wanted to lay more emphasis on their Californian roots where the Swiss brothers had started the company. To get this brand repositioning across, K-Swiss decided to turn to television advertising for the first time in years. The main campaign concept focussed on one (awesome) day California style. From sun up to sun down.
To communicate the new commercial, airing dates and new brand identity to their business partners, K-Swiss asked us to create a simple site. We decided to put the emphasis completely on the new advertising material, starting off with the full screen 30 second version of the commercial. Archived here.
